Team
Trovero is a hard thing to build, and we came well equipped.
Market insights
We have run large live productions and felt these problems first hand.
Startup experience
We have shaped technology startups before: narrowing scope to what matters, working alongside first customers to find product-market fit, and building the team that delivers.
Complex software
We have built, shipped and maintained software deployed globally, holding billions in assets, with safety-critical functions where mistakes cannot be undone.
Simon Bowler, CEO
LinkedIn profile for Simon BowlerSamuel Burri, CTO
LinkedIn profile for Samuel BurriBuilt in Switzerland, starting in the UK
Trovero is incorporated in Zurich. The product is built in Switzerland and runs on European infrastructure, with worker data held in the EU.
We start in UK live broadcast for four reasons. We know the people, through long-standing relationships with production companies there. We know the pains from the inside. Nothing on the market solves them properly, so crewing still runs on spreadsheets and messaging apps. Regulation is tightening, which turns a system of record from useful into necessary.
It is also the hardest version of the problem: short notice, high complexity, plans that change daily. A system that holds up there transfers cleanly to industries with the same shape of problem. We are building it now, alongside the companies who live with it.
Market
Going Mainstream
20–30%of the European working-age population does some form of independent workMcKinsey Global Institute, 2016Growing Fast
27.6Mfull-time independents in the United States, roughly double the 2020 figureMBO Partners, State of Independence 2025Moving Upmarket
5.6Mof them earn more than $100,000 a yearMBO Partners, 2025We frame the opportunity as the coordination layer of global B2B skilled contingent work, a TAM on the order of tens of billions CHF. This coordination layer barely exists. Businesses run it on spreadsheets and messaging apps, and most of the tools that do exist sell labour rather than organise it.
Get in touch
We are building Trovero with production companies in the UK now. If you crew productions, work as a freelancer, or invest in early-stage companies, we would like to hear from you.
Trovero AG (in founding)Zurich, Switzerland
Company name
From the Italian trovare, to find, and vero, true.
Finding someone is only useful if what you know about them is true. Every engagement that runs through Trovero adds to a record both sides can rely on, which is what makes it possible to work with people you have never met.