Total
Workforce
Orchestration
Trovero is where productions find, book and organise the people they run on. Starting with TV, film and live events.
The Shift
Freelancing is going mainstream and upmarket.
“Gig economy” brings to mind ride-hailing and delivery: commoditised, low-skill work. But the real shift underneath is bigger. Blended, fluid workforces are becoming normal at every skill level, from delivery drivers to broadcast engineers, surgeons and software engineers. Businesses gain flexibility and access to specialists, while workers gain independence.
The Problem
Both sides of the market are underserved.
Freelancer Perspective
Undiscovered
Invisible beyond the clients you already have.
Re-onboarded endlessly
Re-entering the same details for every engagement.
No portable reputation
Your track record is rebuilt from scratch each time.
Hirer Perspective
Limited reach
Talent limited to who you already know or expensive agencies.
Unmanaged compliance risk
The hiring business now carries the liability.
Costly inefficiencies
Coordination lives in spreadsheets, email threads and WhatsApp.
How It Works
One place, from prep to wrap
Trovero is a system of record with a marketplace for blended workforces. Discovery, staffing, the surprises in between, and nothing left open at the end. You keep the overview instead of chasing it across tools.
Start with the project
The roles you need, when, and where. A role can be one-off, or from a template you reuse across projects. This kind of reuse runs throughout Trovero: define once, use everywhere. Less repetition, fewer mistakes.
Find the right people
Every engagement runs through Trovero, so it becomes the system of record. The same record powers a marketplace where you can discover and trust people you have never worked with. AI matching reads what a role actually needs, so it surfaces the right people, even the ones a keyword search would miss.
Stay above the detail
Trovero only calls for you when something needs attention: a change of plan, a compliance issue that requires a human. When something slips, Trovero spots it, and with a few clicks you understand what is off and how to put it right.
Finish clean
Timesheets, invoices, approvals, and a record of what actually happened. Nothing chased down weeks later. Every completed engagement adds to the verified history that makes the next booking easier.
Where Things Stand
Starting where crewing is hardest
Short notice, high complexity, plans that change daily. Our founding team has spent decades in live broadcast, so the product is shaped by people who know how productions work. What holds up here should transfer to other industries. Right now, we are building it with UK production companies.
- Working proof-of-concept, web and mobile
- Demoed at MPTS London 2026
- Design partners across UK broadcast, turning over £7M to £200M
- MVP at IBC, September 2026
Design partners shape what we build.
We work with a small number of production companies in UK broadcast. They get early access, direct influence on the roadmap, and onboarding support when we launch.
Become a design partner
